Nexxus Keraphix Shampoo for Damaged Hair, 3 oz, Pack of 12

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At Nexxus, we recognize that the hair structure is primarily composed of up to 90% protein. Consequently, we believe that helping hair regain its optimal state requires treating it with high levels of protein. To this end, Nexxus scientists embarked on a journey to find inspiration from precious ingredients that could help seal severely damaged hair using a cutting-edge approach to protein research called Proteomics.

The result of this endeavor is the Nexxus Keraphix Healing System for Severely Damaged Hair, which combines Keratin Protein and Black Rice to address the visible signs of severe hair damage. The use of Black Rice in this formulation is not by chance, as it has long been a closely guarded secret among women in the Huangluo village in China, where fermented rice water has been the key to growing long, lustrous hair. These women go to great lengths to preserve their hair by washing it in fermented rice water and often undergo only one haircut in their entire lifetime.

Extensive testing revealed that Glutamic Acid, a key amino acid, is often lost when hair is exposed to severe damage. Recognizing Black Rice as one of the richest natural sources of Glutamic Acid, Nexxus expertly combined this ingredient with Keratin Protein and other essential nutrients to create a new hair healing ritual. This clinically proven formula, with just one use, can help restore the appearance of healthy-looking hair.

The Keraphix Healing System begins with the Keraphix Shampoo, a salon-crafted product featuring Nexxus' exclusive PROTEINFUSION blend with Keratin Protein and Black Rice. This shampoo gently cleanses severely damaged hair, preparing it for the next steps in the treatment process.

The Nexxus New York Salon recommends the following three-step routine for optimal results:

Step 1: Apply the Keraphix Shampoo to wet hair and experience the rich, foamy lather. Rinse thoroughly.

Step 2: Follow with either the Keraphix Conditioner for Severely Damaged Hair or the Keraphix Masque for Severely Damaged Hair to help heal the signs of damage.

Step 3: Once a week, use the Keraphix Reconstructing Treatment for a complete hair treatment, leaving your hair healthy-looking, soft, and smooth.

In summary, the Protein-rich Keraphix Damage Healing Shampoo is the first step in the Keraphix damage healing process. Infused with the exclusive PROTEINFUSION blend, including Keratin Protein and Black Rice, this salon-quality shampoo gently cleanses and penetrates the hair fiber, preparing it for deep conditioning. After just one use, hair is visibly stronger and healthier when used with the full Keraphix system, all while being silicone-free.

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