Nexxus Color Assure Sulfate-Free Shampoo with ProteinFusion - For Color-Treated Hair

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Nexxus, a leading brand in salon-quality products, has advanced one of its top-selling collections, Color Assure, by incorporating scientific and natural learnings to introduce new products with a refreshed look. This move aims to help extend color vibrancy for longer.

Leveraging Proteomics studies, Nexxus scientists have examined hair damage at the molecular level and discovered that the primary cause of color loss and dullness occurs immediately after hair is colored. In response, they have developed a unique PROTEINFUSION blend infused with Elastin Protein and Quinoa, along with other carefully selected ingredients, to create Color Assure formulas that result in lasting color vibrancy for up to 40 washes.

Alongside the updated look, Nexxus is expanding the Color Assure range to include new formats that enable an optimal regimen for color care, making it easier for individuals to maintain vibrant hair color for an extended period. The expanded range will feature a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque.

Nexxus understands that hair is composed of approximately 90% proteins, which is why they utilize advanced scientific methods to identify the specific protein needs of each hair type. By creating customized formulas with targeted proteins, Nexxus aims to revitalize and rejuvenate hair.

The COLOR ASSURE Shampoo, featuring the exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, cleanses color-treated hair while enhancing its vibrancy. This sulfate-free, silicone-free shampoo helps extend color vibrancy for up to 40 washes and replenishes colored hair with essential nutrients lost during the coloration process.

For best results, Nexxus recommends using the Color Assure Sulfate Free Shampoo together with the Nexxus Color Assure Long Lasting Vibrancy Conditioner. This color-safe regimen helps restore shine and intensify hair color for a vibrant, radiant look.

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