Nexxus Hair Color Assure Conditioner

Nexxus, a leader in salon-quality products, has advanced one of its top-selling collections, Color Assure, by incorporating learnings from science and nature. The brand has introduced new products with a refreshed look to help extend color vibrancy for longer. Utilizing Proteomics studies to examine hair damage at the molecular level, Nexxus scientists discovered that the primary cause of color loss and dullness occurs the moment hair is colored.

To address this, Nexxus has developed a unique PROTEINFUSION blend infused with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in lasting color vibrancy for up to 40 washes. In addition to the updated appearance, Nexxus is expanding the Color Assure range to include new formats, creating an optimal regimen for color care and making it easier for people to maintain vibrant color for longer. The range will encompass a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque.

Nexxus understands that hair is composed of approximately 90% proteins, which is why the brand utilizes advanced scientific methods to identify the protein needs of each hair type. By creating customized formulas with proteins, Nexxus helps bring hair back to life. The COLOR ASSURE Conditioner, featuring the exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, protects the essential proteins within the hair fiber while enhancing its vibrancy.

To use the Nexxus Color Assure system, start with the COLOR ASSURE Shampoo, then apply the COLOR ASSURE Conditioner, spreading it through the hair and rinsing it out. The Nexxus Color Assure Conditioner replenishes hair with the nutrients and protein building blocks lost during the coloring process, reawakening the hair's color. This deep conditioner for color-treated hair helps hair look smooth and soft, while maintaining the color. The Nexxus Color Assure Hair Conditioner creates an invisible defensive layer to protect the essential proteins within the hair fiber, providing salon-quality color care.

Infused with the exclusive PROTEINFUSION blend, including Elastin Protein and Quinoa, this color-protecting conditioner helps in the hair color treatment process. Born in salons and perfected by science, the Nexxus Colored Care System is crafted with proteins extracted from nature's most precious ingredients.

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