Nexxus Blonde Assure Purple Shampoo for Blonde Hair Color Care, 8.5 oz

As a leader in salon-quality products, Nexxus has advanced one of its top-selling collections, Color Assure, by incorporating learnings from science and nature, and introducing new products - with a fresh look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists discovered that the primary cause of color loss and dullness occurs the moment hair is colored. Our scientists have developed a unique PROTEINFUSION blend infused with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes.

Alongside an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to maintain vibrant color for longer. The range will include a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque.

Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premier purple shampoo for all our blonde hair needs. At Nexxus, we understand that hair is made up of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to revitalize your hair.

Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, helps tone down brassiness on blonde or silver hair. To use, apply 1-2 times a week, leaving it in for 1-5 minutes each time, and follow with the Blonde Assure Conditioner.

To learn more about our colored hair products, color-toning products, keratin shampoo, and the entire range of Nexxus products, visit nexxus.

Key features: - PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo helps neutralize brassy tones and provide long-lasting color care & color vibrancy. - BRIGHTEN YOUR BLONDE HAIR: This hair shampoo develops cooler, brighter, smoother blonde after just one use. - SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down. - KERATIN SHAMPOO FOR YOUR COLORED HAIR: Nexxus Blonde Assure Shampoo combines Keratin Protein with Violet Pigments to help balance brassy tones. - COLOR CARE SHAMPOO: This color-safe shampoo is crafted with exclusive protein mixes and has proven results. - NEXXUS HAIR COLOR CARE PRODUCTS: Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner.

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