Nexxus Color Assure Sulfate-Free Shampoo for Color-Treated Hair

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Nexxus Color Assure Shampoo is specially formulated to help extend the vibrant color of color-treated hair for longer. Utilizing Nexxus' exclusive PROTEINFUSION blend, this sulfate-free shampoo helps replenish the nutrients in color-treated hair to enhance its vibrancy. To use, apply the pump-dispensed, silicone-free shampoo to wet hair, rinse, and follow with the Nexxus Color Assure Conditioner.

Through Proteomics studies, Nexxus scientists have examined hair damage at the molecular level and identified that the primary cause of color loss and dullness is the hair coloration process itself. Guided by this insight, Nexxus developed a unique PROTEINFUSION blend containing Elastin Protein and Quinoa, along with other ingredients, to create the Color Assure formulas that result in long-lasting color vibrancy - up to 40 washes.

The Nexxus Color Assure range offers a comprehensive regimen for color care, including a shampoo, conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. As a leader in salon-quality hair products, Nexxus leverages scientific advancements and insights from nature. Given that hair is composed of approximately 90% proteins, Nexxus employs advanced scientific methods to identify the specific protein needs of each hair type and formulate customized products to revitalize the hair.

Key Highlights: - Long-Lasting Color Vibrancy: The Nexxus Color Assure Shampoo and system keeps colored hair vibrant for up to 40 washes. - PROTEINFUSION Blend: This sulfate-free shampoo is made with Nexxus' exclusive ProteinFusion blend, which includes quinoa and elastin protein, and is free of sulfates and silicones. - Custom-Crafted for Colored Hair: This pump-dispensed shampoo is specially formulated to keep color-treated hair vibrant and healthy. - The Color Assure System: This silicone-free shampoo works best when paired with other Color Assure products, including the conditioner and hair mask. - Hair Care Experts: Nexxus translates the latest trends and technologies into innovative products, such as this Color Assure Shampoo, to deliver the best results. - The Science Behind It: Nexxus experts studied color-treated hair at the molecular level and crafted this shampoo with ingredients that replenish the nutrients lost during the coloration process.

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